A software company that keeps yard hours.
EquipFlow builds rental operations software for single-location heavy-equipment yards. One product, one price, and a support line that reaches the people who write the code.
Product first.
EquipFlow was built by Joe Vore, a software builder, inside a working 24/7 rental yard — because nothing on the market fit the way that yard actually moves. The product came before the sales team, and it still ships that way: if a dispatcher can’t use a feature on a Monday, it doesn’t go out.
One yard at a time.
New yards onboard deliberately, because rushed rollouts create messy records and software the crew stops trusting. Guided catalog and customer-history import are included. Rates, open work, service history, financial records, and attachments stay conditional until available files and the current importer are reviewed. Representative workflows can run in parallel before cutover.
No consulting business.
We don’t bill implementation hours, so we have no reason to make implementations long. Flat pricing, unlimited seats, month to month. If the product stops earning its keep, you can leave — that keeps the pressure where it belongs.
Where it started: inside Rental King, a 24/7 oilfield rental operation that needed software fitting a 24/7 yard. It’s still the first yard EquipFlow runs every day.
Read the customer storyTalk to a person.
Demo requests get a reply within one business day. Product questions get routed to the people who build the product — usually the same day.
Judge us by the screen, not the story.
Twenty minutes on the actual product is worth more than anything we could write here.