A software company that keeps yard hours.
EquipFlow keeps the back office, the equipment, and the money connected. Modern equipment rental management software for small and midsize equipment rental companies, with transparent pricing and support from the people who build it.
Product first.
EquipFlow was built by Joe Vore, a software builder, inside a working 24/7 rental operation—because nothing on the market fit the way that team actually worked. The product came before the sales team, and it still ships that way: if the people doing the work cannot trust a feature on Monday, it does not go out.
One rollout at a time.
New yards onboard deliberately, because rushed rollouts create messy records and software the crew stops trusting. Guided catalog and customer-history import are included. Rates, open work, service history, financial records, and attachments stay conditional until available files and the current importer are reviewed. Representative workflows can run in parallel before cutover.
No consulting business.
We don’t bill implementation hours, so we have no reason to make implementations long. Flat pricing, unlimited users, month to month. If the product stops earning its keep, you can leave — that keeps the pressure where it belongs.
Where it started: inside Rental King, a 24/7 oilfield rental operation that needed software fitting a 24/7 yard. It’s still the first yard EquipFlow runs every day.
Read the customer storyTalk to a person.
Demo requests get a reply within one business day. Product questions get routed to the people who build the product — usually the same day.
Judge us by the screen, not the story.
Twenty minutes on the actual product is worth more than anything we could write here.